Be Great on Camera

Here is an example of a great video set (sorry that the resolution isn't better)

This is what I like about the set:

1. Clean and uncluttered (nothing to distract attention)

2. Plant adds color and supports his brand as a homeopath

3. His book is featured without being distracting, which helps promote his product and supports his expertise.

A great use of video. You really get the feel of Zingerman's.

Here is an example of someone who needs to match his video to his brand. As a photographer (and a good one, visit his site,) Dwayne knows the importance of good lighting. He should take some time and light his video with the same care he uses for his still shots. Also, he needs to remove the distracting paper on the upper right hand corner of the video.

Dwayne's take on the importance of photographs on biz cards is so true!

Business Cards from Dwayne Hills on Vimeo.