Makeup
1. Beware HD.
HD is great in providing image detail. This is both good and bad. If you were not blessed with your Grandmother’s peaches and cream complexion, you may hate the way your skin looks on-camera. Flaws such as large pores and small blemishes will be exaggerated. There are a couple of solutions. Applying foundation with an airbrush is the secret that has saved many an actor’s self-esteem. Airbrushing will give you a flawless complexion. You should be able to purchase an airbrush for under $300 including makeup. This is not easy to master.

You can use Armani’s Lasting Silk Foundation which acts like airbrushing but is much easier to use.
Or try Sephora.

2. Don’t shine on camera.
A shiny face makes you look either greasy or as if you are sweating under pressure. To prevent/remove shine you have several options.

Mac makes blot powders that remove shine without depositing color. They come in five shades for men or women.

Smashbox makes a compact for women for touching up shiny areas without disturbing make-up.

Smashbox also makes a gel-to-powder which is neutral and can be used with or without make-up, making it good for both men and women.

Kiehls makes a non-shine lip balm.

Oil blotting papers are also widely available. Choose a paper made of flax seed linen or rice paper. Avoid paper that contains powder.

Don’t use shimmery eye makeup because it can flash on HD.

3. Do shine on camera.
While you don’t want your face to shine on-camera, it is good to have your hair shine. Shiny hair makes you look healthy and well groomed. Tigi makes a product that adds shine and reduces frizz.

4. Don’t wear sunscreen on-camera.
Sunscreen can reflect light. Zinc in sunscreen may be the cause. Therefore, it is wise to avoid sunscreen and foundation that contains sunscreen. You may feel it is necessary to use sunscreen when shooting outdoors. If so, do a screen test to see the effect it has on your lighting.

5. Accentuate good features and minimize bad ones.
Light colors make features stand out. Dark colors make features recede. So, use light highlights on the brow bone to accentuate eyes and brows. Use shading under the chin and on jowls to create the illusion of a smoother jaw line. To straighten or narrow the nose, use light down the bridge and shading on the sides. Warning: use a light touch! And, always do a screen test to make sure your make-up looks natural.
Fill in your eyebrows which can need a little extra help under the lights.

6. Banish dark circles and puffiness.
Dark circles and puffiness around your eyes make you look tired and sad. There are a number of things that can improve the situation. First, restrict your salt/sodium intake for a few days before your shoot. Also, get a good night of sleep before appearing on-camera.. If your eyes are puffy the morning of your shoot, lie down and apply cool tea bags (caffeinated), chilled cucumber slices, or cold spoons to your eyes (you can refrigerate them overnight). Relax and let them soothe your eyes. To minimize any remaining darkness and/or puffiness use a moist concealer a shade lighter than your foundation.

7. A touch of tan is good.
Strong lighting might make your face seem too pale. To brighten your look, using a bit of bronzer on your forehead, temples and across your nose will give you a healthy glow.

8. Your hands need to look good, too.
Moisturizer is a great tool for keeping your skin looking its best. Dry skin looks flaky and rough. If your hands will be visible on camera, you should moisturize them. If you have age spots or prominent veins, applying a light layer of makeup will help conceal them. If your arms will be bare, the same applies.

9. Bring fly-away hairs in for a landing.
Fly-aways are distracting, especially in HD. If your hair is curly or frizzy, there are products to define curls, which will minimize fly-aways. Both straight and curly hair can be better controlled with a light mist of hairspray.

10. Stay away from intense red lipstick.
Intensely red lipstick draws too much attention to your mouth instead of you and what you’re saying. Using a more neutral shade of lipstick will be flattering without looking “too made up.” Warning: Always check to make sure you don’t have lipstick on your teeth.